In this series of lessons I am attempting to give you an overview on all things websites without getting...
Archive for category: business
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Websites 1: Basic Glossary
Oliver Gwynne, , business, Websites, advice, Algorithms, business, content, glossart, hosting, oliver gwynne, online, templates, UX, website, 0In this series of lessons I am going to be covering all aspects of creating, maintaining and having a...
Branding 16: Your Questions Answered
Oliver Gwynne, , branding, business, advice, answers, branding, business, company, design, entrepreneur, expert, graphic design, oliver gwynne, questions, start up, 0As we come to the end of this surprisingly long segment on all things branding let’s stop to answer...
Branding 15: Smell
Oliver Gwynne, , branding, business, advice, branding, business, entrepreneur, oliver gwynne, scent, shopping'smelly, smell, 0We are moving our way through the five senses and discussing the branding opportunities within each. We have talked...
Marketing + Sales 13: Your Questions
Oliver Gwynne, , business, marketing, sales, advice, alignment, business, closer, entrepreneur, joining, management, marketing, oliver gwynne, questions, sales, teams, together, working, yorkshire, 0After 3 months on this topic we end as ever with the various questions sent in by you lovely...
Sales + Marketing 12: One Person?
Oliver Gwynne, , business, marketing, sales, advice, business, candidate, gwynne, marketing, oliver, one, person, recruitment, role, sales, standalone, yorkshire, 0I have been discussing the benefits and techniques of having your marketing and sales working much more closely together,...
Marketing + Sales 12: Upselling
Oliver Gwynne, , business, sales, advice, business, entrepreneur, how to, marketing, oliver gwynne, sales, selling, techniques, tips, upsell, upselling, 0“Do you want to supersize that?” is probably the most infamous example of upselling. It’s one sentence that can...
Marketing + Sales 11: Promoting Loyalty
Oliver Gwynne, , business, marketing, sales, advice, business, cards, clients, customer, entrepreneur, loyalty, marketing, oliver gwynne, sales, schemes, 0Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can...
Marketing + Sales 10: Reducing Churn
Oliver Gwynne, , business, marketing, sales, business, churn, clients, customer, entrepreneur, feedback, leaving, left, loosing, marketing, oliver gwynne, prevent, realtionships, sales, stop, 0Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it...
Marketing + Sales 9: Goals
Oliver Gwynne, , business, marketing, sales, advice, alignment, boss, business, entrepreneur, freelance, goal, goals, marketing, oliver gwynne, sales, targets, 0We are talking about sales and marketing and how best to push these two together and ensure they play...