There is an old saying that you are only as good as your last project and I think there’s some truth in that. It’s important that after a project has ended you get the most out of it in getting you more work. One way of doing that is getting a testimonial.
Show Your Support
It’s always a good idea to phone your client up about a month afterwards just to check up on them and whatever you’ve done. Ensure that they haven’t had any issues, how your X was received etc. Undoubtedly they will be expecting you to ask for more work but if you come at this from a sincere place then I think it puts you a cut above most suppliers.
In terms of getting a testimonial it can be surprisingly difficult. Even if your client was over the moon with your service they still not be able to find the time to go online and give you a good review. That’s why in most cases I would suggest that you write one for yourself and ask them to copy and paste it. Most people will make small changes to the text but be happier to post it then sit down and write one for you.
We all want a glowing review, but I would think of specific issues you want to address or skills you’ve demonstrated with this client. It needs to come across as realistic and not just empty praise. I don’t think people put all that much stock in testimonials these days, but having something short and sweet is normally the way to go.
In order to give your testimonial more credence when displayed in literature, website, flyers etc You should have the quote, followed by exactly who said it and then normally a picture of them if you have permission and if not a logo.
Video testimonials can be very powerful, again ensuring that people aren’t reading off a sheet but rather are giving you genuine praise is the key. In order to be cost effective you should organise a day in one location (your office if possible) and give people a little incentive to come along. (shopping vouchers will normally suffice) don’t take up too much of their time.
Testimonials should be honest, short and be relatively recent in order to be most effective.