British Heart Foundation

Overview: The British Heart Foundation had a year long project to raise £2.5m for heart research being done in Sheffield. I was chosen to head up the project from a media point of view which included promoting and filming several different events and engaging with the local press.
 
Dates: 2009-2010
 
What did I do?: Team Leadership – Video Production
What did I Learn?: It’s not enough to measure shares or likes it has to have a clear impact on donations.
Achieved: Helped the British Heart Foundation to raise their local target and through raising of profile, the BHF was selected as charity of choice for the Sheffield Half Marathon that year.
 
Details: 

The British Heart Foundation had a year long project to raise £2.5m for heart research being done in Sheffield. I was chosen to head up the project from a media point of view which included promoting and filming several different events and engaging with the local press.
 
Working on this gave me a great insight into how Charity functions need to be built up and maintained over years in order to effectively raise funds in a sustainable manner.
 
Our role as a team was to get maximum exposure for everything we were filming and this included setting up social media counts for the first time for the charity on a local level. We worked closely with local journalists and created both pre-event promotional material and post event catch ups.
 
We filmed and promoted a number of events which included small scale events like the University dodgeball competition, to city wide events such as the Santa Jog. This was a good project for me in terms of turning around a lot of content quickly and in promoting it effectively online.
 
My work on this project lead to the BHF not only reaching its goals but also being chosen as Charity of Choice for the Sheffield Half Marathon. I was also invited down to London to share my techniques/thoughts on marketing nationwide.

Links:

Hearts of Gold 

Ponds Forge Event

Uprising Club Night

Santa Jog

 

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