What did I do?: Full marketing oversight
What did I learn?: The charity had a heavy muslim donor base so this was a steep learning curve.
Achieved: Being the calm one with oversight of what was important.
Details: Charity Right are an international food programme providing regular school meals to children in hard to reach places. As Head of Marketing I oversaw every element of marketing the charity and increasing donations. As an islamic charity my role was to come in and try and broaden the appeal of the charity with high goals against the seasonal Ramadan campaign when muslim donors give to charities.
I planned and implemented a full mix marketing campaign, working closely with third parties and advertising agencies. I was able to more than double visits to the websites and donations from new donors rose by 42% when compared to the previous year. I oversaw all online activity including management of a £10k budget. I personally wrote and produced all social elements of the campaign and took responsibility over PPC and newspaper adverts. I also oversaw live broadcasts on islamic tv channels.