Overview: The Homeless World Cup is a yearly soccer tournament that raises awareness and encourages co-ordination between a variety of international charities. I worked with the core marketing teams for 3 years as well as putting in my own bid to host the event.
What did I do?: Marketing- Bid Writing-Video Production
What Did I learn?: How to form relationships across borders.
Achieved: Improved visitors to the site to be year round and put together an unsuccessful bid for Sheffield to host in 2016, but this did bring the major players together for Bramall Lane to host the opening of the Special Olympics in 2017.
Details: The Homeless World Cup is a yearly soccer tournament that raises awareness and encourages co-ordination between a variety of international charities. I worked with the core marketing teams for 3 years as well as putting in my own bid to host the event.
When I first got involved with the Homeless World Cup our main goal was to spread interest and activity from the month surrounding the event to year round. I helped forge partnerships with international charities and lead social media strategy aimed at gathering content and news throughout the year and keeping in contact with the players. I also filmed and edited the event for the over 3 years and was involved in the upgrade and rebrand of the website.
In 2014 I also placed and organised the bid for the event to come to Sheffield which involved getting support from key stakeholders in the community as well as creating an organisational framework. My bid involved Sheffield United, Wednesday and FC hosting the games and was backed by the council and local business. I was able to arrange all accommodation, catering and sponsorship so as the event would actually make a profit. I was deeply disappointed that we were unsuccessful with our bid, the major factor being that the organisers did not feel people would travel 5 minutes on foot to Bramall Lane to watch the games due to a similar set up in Milan.We were unsuccessful but this did lay the groundwork for Bramall lane to host the opening ceremony of the special Olympics.
Homeless World Cup