Overview: How 2 Franchise help a wide variety of businesses to grow through franchising and franchisee recruitment. I worked closely with the MD for about 5 years to promote not only the worldwide network on businesses but with a lot of their clients too producing promotional material.
What did I do?: Marketing – Video Production – Design
What did I learn?: I learnt an awful lot about SEO during this project.
Achieved: Got the associated businesses to the top of google and drew in a number of enquiries over the years, becoming a key part of their business, especially in the franchisee recruitment side of things.
Details: How 2 Franchise help a wide variety of businesses to grow through franchising and franchisee recruitment. I worked closely with the MD for about 5 years to promote not only the worldwide network on businesses but with a lot of their clients too producing promotional material.
Originally I was brought in to market, Franchise News 24 which had been around for 8 years but had never established itself as a video directory for franchises. The goal of the project was to establish the site as an industry leader with the overall goal to get it to the front page of google and promote its associated app. I redesigned the website and overhauled the branding so that it was in the “apple mold” and was considerably more SEO friendly. I was able to get the site to the top of google, and enquiries were coming in. Unfortunately the directors had a bust up and so FN24 didn’t survive but I was able to carry on working with the business as their outsourced media production.
I worked on a wide number of campaigns. The key differentiator I found between what I was producing and what was in the market, was that I focused on a realistic and easily obtainable view of what being a franchisee would be like. A lot of franchising tends to be very cheesy, money orientated ‘get rich easy’ type of stuff. Franchising because a niche for me and I’ve been able to work alongside a wide number of companies in this area.
H2F Asia Website
Franchise News 24