Overview: The Consulting Consortium or TCC are a specialist compliance company dealing with financial sector firms. They were going through rebrand and needed someone to assess and enhance their digital offering.
What did I do?: Campaign Management, Video Production, Design, PPC and Copywriting
What did I learn?: A dull subject does not need dull marketing.
Achieved: Stats showed a clear impact of my work and saw several appointments being made. Successful event organisation and implementation of new marketing/sales funnel
Details: The Consulting Consortium or TCC are a specialist compliance company dealing with financial sector firms. They were going through rebrand and needed someone to assess and enhance their digital offering.
It soon became clear TCC needed help establishing a joint up approach to marketing and sales. With million pound contracts up for grabs, much more detailed analytics were needed in terms of potential sales and overview on pitches. I implemented a new scoring system for prospects and through this the company invested in a new CRM which I configured, and trained staff on use.
Creating new prospects through regular events was a key task. In my first campaign I created videos, article, landing pages and PPC in order to get people to an event. More than 60 people signed up, so much so a 2nd date had to be added and this became the first of many ongoing events.
On top of this there was a lot of adhoc website design, brochure design and also the formulation of a content outline for Recordsure a fin-tech offering the company had, in fact recently I made a new promotional video for Recordsure which helped secure a big contract with Natwest.