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The missing piece to your company's growth.

I'm an award-winning growth marketer with a passion for generating more leads and increasing profit.

12+ years experience.

End-to-end marketing pipelines.

Here's what I do.

Map out strategy.

Most companies focus on the wrong things. The sexy things. The things that look good on social media. I create actionable strategy that take the team, processes and budgets of today and map a clear course for tomorrow.

Align sales & marketing.

The quickest impact from marketing will always be in aiding your sales team to get, keep and grow more customers. I take a data-driven approach to understand customer needs, routes to market, and aim to reduce burn time and increase wins.

Marketing campaigns

From idea to execution, I can not only put together a great plan for marketing campaigns but create and distribute the material, boost through PPC, and tie together with a clear plan for sales.

Improve processes.

Underpinning everything I do is a deep understanding of how the different pieces of the marketing mix should fit together and the best practice to accomplish clear goals.

My approach.

The first place I start with any company is to audit the different aspects of their sales and marketing mix and asses them based on their maturity. This gives me a good idea of which areas need the most attention and my general aim is to advance all areas over time.

It’s difficult to truly understand the impact of marketing unless you have oversight on all enquiries, customers and projects. By crunching this data I can better understand the value of customers, the channels they are coming through, and potential issues in the pipeline.

Most customer journeys are idealised versions that do not reflect reality. Through stakeholder interviews, client calls and a little ‘mystery shopping’ I try and map out likely customer routes, pain points and opportunities for enablement.

With all of the above information, I will then be much better placed to produce sales materials in whatever form is needed. This is always the area which will have the biggest impact in the smallest amount of time and can also help to cement the relationship between marketing and sales.

Modern marketing needs to be flexible and adaptable. When you have the right data coming in, you can more easily understand which areas of the marketing mix need to be tweaked. The great thing about having a varied skillset is when something needs chopping or changing, this can be done pretty quickly.

My winning philosophy.

Marketing has to have a direct impact on sales. Marketing needs to support sales with great material, greater market awareness and of course qualified leads. Too often time and resources are spent on activity which doesn’t accomplish these goals.

I’m always looking to improve my knowledge and skills. Continuous learning is important to stay on top of the latest trends, technology and techniques.

 

This approach has served me well when adapting to new and niche industries. I’m not naïve enough to think I’ll master your industry in weeks. I’m about doing the simple things well and building. I test and tweak before expanding and work from real data not hearsay.

Marketing isn’t an exact science. Sometimes you just have to take a risk, try something out and see what happens. I always start small, evaluate and then if that small test is successful it gives us license to expand our efforts. This has proven to be a great way of trying out ideas for a larger marketing campaign, new elements to the marketing mix or even new brand elements.

I focus on creating sales funnels and systems, which can reach and convert your targets in a consistent and repeatable way. Over time I will build processes and systems that become more intelligent, more effective and better value for money.

Time to get started?